Who Are We?

Eco Brand Marketing Team

strategic Full-Service Marketing

Welcome to Eco Brand Marketing, where creativity meets strategy, and sustainability is at the core of everything we do.

We are a team of passionate marketers, driven by the desire to help businesses thrive in the digital age. We believe that effective marketing is not just about advertising products and services; it’s about crafting compelling stories and building authentic connections with your target audience.

We understand that every brand has a unique story to tell, and we are here to amplify that story and make it resonate with the right people. What sets us apart is our commitment to staying ahead of the curve.

We keep a keen eye on emerging trends and innovative strategies to ensure that our clients are always at the forefront of their respective industries. Our team is constantly learning and evolving, leveraging the latest tools and techniques to drive growth and maximise ROI.

Collaboration is at the heart of our approach. We believe that the best results are achieved through close partnerships with our clients. We take the time to understand your unique goals, challenges, and target audience, and then tailor our strategies to meet your specific needs.

Your success is our success, and we are dedicated to delivering exceptional outcomes that exceed your expectations.

Meet the team

About Us.

Marketing Director

Abbey Charlton

Abbey is results focused and applies strategy to drive business growth and brand equity. Her experience is derived from her Bachelor of Business with a Major in Marketing, specialising in conceptualisation and strong execution of marketing campaigns.

Abbey is a seasoned marketing professional with a passion for crafting impactful strategies that drive business growth and brand recognition.

Abbey’s comprehensive understanding of market trends and consumer behaviour stems from working with a diverse array of brands, businesses and products to build strategy that resonate with target audiences. Through leveraging integrated marketing communications of a consistent messaging strategy, Abbey evolves ahead of the market to produce measurable results for her clients.

Sustainability is crucial to Abbey because it reflects both her personal values and her professional commitment to responsible branding. Sustainability is as essential to business as employees, premises, skills and equipment. It fosters long-term growth, enhances brand reputation, and meets the rising consumer demand for responsible and ethical practices.

Abbey’s creativity and innovation enable her to push boundaries and deliver compelling narratives to elevate your brand to new heights.

Marketing Team Leader

Cara Gibson

Cara brings a fresh perspective to our team, merging positive client communication with creative edge to achieve the best results for local businesses. Completing a Bachelor of Business from James Cook University allowed Cara to expand her knowledge in specialty areas of Human Resource Management and Sport and Event Management.

Cara’s professionalism sets her apart, her experience in tourism and destination management makes her a refined networker and an innovative project manager. Her dedication and organisation perfectly aligns with building brand exposure, planning client events and growing your digital presence.

Market research and analysis are at the core of Cara’s approach. She thrives on diving into data, uncovering key trends and translating insights into actionable strategies. With her keen analytical mind, she can identify opportunities for growth and optimisation, helping your brand stay ahead of the curve. Cara sees sustainability as a key component of modern business practices, helping brands connect with increasingly eco-conscious consumers and contribute to global efforts to reduce environmental impact.

Marketing Consultant

Melinda Busfield

Melinda is a meticulous marketing professional, leveraging her dual expertise in Marketing and Psychology from Queensland University of Technology. This unique blend allows her to delve into understanding consumer behaviour and market dynamics, enabling her to craft tailored strategies that resonate with target audiences and drive impactful results.

With an eye for detail and a passion for innovation, Melinda excels in developing comprehensive brand strategies that align with business objectives and resonate with consumers. A firm advocate for sustainability, Melinda is dedicated to incorporating eco-friendly practices into her marketing strategies. She believes that businesses have a responsibility to reduce their environmental impact and that sustainability can be a powerful component of brand identity.

With connections throughout the industry, Melinda can manage and deliver your cohesive messaging across various channels. Whether it’s crafting compelling content, managing digital campaigns, designing & developing websites or overseeing the production of TV commercials, Melinda approaches each project with dedication and creativity.

SEO Specialist

Anna Buck

Anna leverages her expertise in SEO, Web Content Strategy, and UX Design to drive more customers to your website. She takes a comprehensive approach to search that integrates data analysis, user research, and compelling content.

Anna excels at creating and optimising web pages that captivate the attention of both search engines and prospective customers. Her multi-faceted SEO strategies have consistently elevated small to medium-sized businesses to top-ranking positions on Google.

Although Anna has generated results for a variety of companies, including trade services, healthcare organisations, and home builders, she is especially interested in working with health and wellness businesses. This interest is driven by her B.S. in Nutrition & Dietetics and passion for healthy living.

As a long-time advocate of sustainable lifestyle practices, Anna is thrilled to be part of Eco Brand Marketing’s team and sustainability goals.

Sustainability

Sustainability is at the core of everything we do, a driving force in the modern consumer landscape. Eco Brand Marketing is committed to assisting businesses in embracing sustainable practices, remain vigilant in the market, helping them manage their carbon footprint, and achieve their sustainability goals.

With environmentally-conscious consumerism on the rise, we understand the importance of incorporating sustainability into every facet of business operations. With partnerships and collaborations with sustainable companies such as Trace, Moo and Zero Co, we have experience in reducing our footprint.